If you want a breakdown of capitalism’s corporate idea of masculinity for the masses, look no further than the Hugo Boss aftershave advertisement “Man of Today”, starring and narrated by none other than the manly man, Gerard Butler. In it, we are taken on journey to explore and uncover what it actually is to be a “man of today”.
The short 60 second video tells women that they should stop worrying about how they look and “own” who they are. That is after they stuffed their face with Special K…such a powerful message.
How do you show you’re equal to men? Well, you copy all the cliché cultural stereotypes of what it is to be masculine, and then do exactly what they do, but in Spandex and tight-fitting outfits
Fashion and Tech industries do a have a lot in common in way they successful create false needs, wants and desires in the citizenry so Joe Public just mindlessly and continuously buys more and more useless shit at the price of destroying our earth and undermining our personal sense of worth and value.
Of course, all of this rests on the premise these mothers are so piss-weak and lacking in any parental authority whatsoever, that their capacity to just walk over and turn the TV off or take away their baby twats devices themselves, is a total non-idea in the first place.
No matter what field you’re in — health, engineering, media, education, design, etc. — you (most likely) answer to some form of hierarchical authority. Because we essentially prostitute our time for monetary gain in order to survive, we are beholden to the whims, demands and scrutiny of bosses.
This guy in question uses his son to prank his girlfriend into thinking their toddler has sped off on a quad and has crashed and died in an explosion. Luckily for her, she only seems to buy it very briefly, as she’s obviously well-acquainted with his douche-baggery.
In China, this couple spent $31 million on their wedding. That’s one day, one dress, one ring and all the other fluff associated with that special day. $31 friggen million, WTF! It’s obscene in whatever context you see it, but it’s particularly blasé given the immense poverty in Shanghai where the wedding took place.
Be it for commercial gain, scout badges or just because they are looking for a nice, warm and fuzzy feeling, being charitable in this context has an agenda. As soon as you record and upload it for all to see, your charity has stopped being charity and become vanity porn.